The longer the conversation moves in ONE direction, it will probably dilute the relevance and worse, you will lose your audience. There’s nothing effective about that.

Effective communication is more than just the exchange of information. There has to be some emotion driving the content. Are the objectives behind your message clear and concise? A good communicator has a ‘cadence’ that gives an appearance of something ‘natural’ that will ultimately engage the listeners.

Communications is not just being able to talk. Listening is just as, maybe more, important than talking. Delivery has to be pointed, on target and direct so the listener can engage, process, reflect and create a thought process invoking ideas and inspiration. 

The better the speaker – the easier it is to listen and focus.

One on one should be the easiest format for communications. 2 parties, but if the delivery is off, you still risk losing your audience. Any outside noise will infiltrate the conversation and cause the listener to drift.  Ineffective communications cause the brain to tune out. It’s difficult to guarantee attention, but the goal, as an effective communicator is to connect, earn and develop trust so you can establish a rapport. The root of trust creates a comfort zone, which makes the communication experience more productive for all involved. People are not interested in ‘spin’ or ramble. No, they want, they need solid, comprehensive messaging that satisfies. And, if you are an effective communicator, you will be prepared. You know the market. You know the crowd and you play that strength. At the end of the day, it’s not just knowing your target, but knowing your subject matter. Is there emotion behind the words?

And, of course, there is ‘BODY LNGUAGE’, which would be the ‘non verbal’ form of communication, but often plays a role in delivery. Pay attention to your posture, your body language, your facial expressions, your hands and your eyes. Quality BL can be the difference between being an effective or non-effective communicator.

Listen. Process. Respond.

Are You Listening?
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