We hear this all the time, although most people are referring to the web. From a marketing perspective, there is, of course a great deal of truth to this.
In my business, I see content differently. As I search new talent and prospect new business opportunities, I am very interested in content.
It’s based on the structure of the people and the companies I want to align my services with. The content are their ingredients. What is their make-up?
I’m interested in and driven by the framework of that content. I can measure the sum of all parts and determine if this is a relationship worth pursuing.
The anatomy of the people I represent and the clients’ I either work with or pursue is dependent on a variety of things. I am focused on the quality of work performed, quality of personality, quality of skills, quality of attitude, quality of a mutually beneficial relationship, quality of ability, quality of character and a quality of trust. In other words – CONTENT because content is king.