We all have one. We all have a backstory that makes us who and what we are. Professionally we have tools like a resume, a cover letter, a portfolio, a Linkedin profile and a network that adds up and creates some of our BRAND NARRATIVE. We are all brands of some kind. How we choose to represent that brand is what counts. Our story can be interpreted in so many ways. Our job is to make sure we present ourselves appropriately and with PURPOSE, so we minimize and/or eliminate the misinterpretation. Our history is our story. People will identify you based on how you represent and present yourself. Make your message clear and concise. Your backstory is your opportunity to highlight accomplishments, achievements, your triumphs, your positive and relevant results – Your SUCCESS. Your ADDED VALUE.

Never compare your story to anyone else’s. There is no point. Your experience is what separates you from the others. Learn how to master your backstory and find the best talking points that represent you and allows others to see what you stand for, what your core is and what the ESSENCE of you is. Professionally or personally, your backstory is the foundation in all you do.

Take pride in who you are, what you have accomplished and EMBRACE your story. Afterall, it’s yours and yours alone. Like a fingerprint, it’s unique. Engage your audience with your STORY.

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